Real Estate SEO: Actionable Strategies and Tips
2024: Starting Point
| Domain Age | 12 years |
| Niche/Market | SaaS |
| GEO | USA |
| Target Language | EN |
| Daily Organic Traffic (Overall) | 20700 |
| Backlink profile | 8.5K referring domains |
| Pages | 3M |
| Monthly Budget | $6000 |
If your real estate business isn’t showing up on the first page of search results, you’re losing deals. It’s the key to connecting with customers, both buyers and sellers, exactly when they’re looking. In 2025, real estate SEO is the foundation of real growth in a digital-first market.
Nowadays, most homebuyers start their search online, turning to search engines before speaking to an agent. It doesn’t matter if they’re browsing property listings, researching neighborhoods, or comparing real estate agents. In all cases, if you aren’t ranking, you’re invisible.
This guide to real estate SEO breaks down the major things you need to know for an efficient marketing strategy and how to do SEO for a real estate website.
Key Takeaways:
- Most property searches now begin on smartphones or tablets, which makes mobile optimization essential.
- Lifestyle-based searches like “homes near parks” are gaining popularity.
- 96% of buyers start to look for a home on Google or another search engine.
- SEO can bring an ROI of 1,389% for real estate businesses.
- High visibility in localized search helps you obtain more qualified leads and ensures increased revenue.
The Role of SEO for Real Estate Businesses Today
If your real estate business isn’t showing up on the first page of search results, you’re losing deals. It’s the key to connecting with customers, both buyers and sellers, exactly when they’re looking. In 2025, real estate SEO is the foundation of real growth in a digital-first market.
Nowadays, most homebuyers start their search online, turning to search engines before speaking to an agent. It doesn’t matter if they’re browsing property listings, researching neighborhoods, or comparing real estate agents. In all cases, if you aren’t ranking, you’re invisible.
This guide to real estate SEO breaks down the major things you need to know for an efficient marketing strategy and how to do SEO for a real estate website.
Key Takeaways:
- Most property searches now begin on smartphones or tablets, which makes mobile optimization essential.
- Lifestyle-based searches like “homes near parks” are gaining popularity.
- 96% of buyers start to look for a home on Google or another search engine.
- SEO can bring an ROI of 1,389% for real estate businesses.
- High visibility in localized search helps you obtain more qualified leads and ensures increased revenue.
Problem
If your real estate business isn’t showing up on the first page of search results, you’re losing deals. It’s the key to connecting with customers, both buyers and sellers, exactly when they’re looking. In 2025, real estate SEO is the foundation of real growth in a digital-first market.
Nowadays, most homebuyers start their search online, turning to search engines before speaking to an agent. It doesn’t matter if they’re browsing property listings, researching neighborhoods, or comparing real estate agents. In all cases, if you aren’t ranking, you’re invisible.
This guide to real estate SEO breaks down the major things you need to know for an efficient marketing strategy and how to do SEO for a real estate website.
Key Takeaways:
- Most property searches now begin on smartphones or tablets, which makes mobile optimization essential.
- Lifestyle-based searches like “homes near parks” are gaining popularity.
- 96% of buyers start to look for a home on Google or another search engine.
- SEO can bring an ROI of 1,389% for real estate businesses.
- High visibility in localized search helps you obtain more qualified leads and ensures increased revenue.
The Role of SEO for Real Estate Businesses Today
If your real estate business isn’t showing up on the first page of search results, you’re losing deals. It’s the key to connecting with customers, both buyers and sellers, exactly when they’re looking. In 2025, real estate SEO is the foundation of real growth in a digital-first market.
Nowadays, most homebuyers start their search online, turning to search engines before speaking to an agent. It doesn’t matter if they’re browsing property listings, researching neighborhoods, or comparing real estate agents. In all cases, if you aren’t ranking, you’re invisible.
This guide to real estate SEO breaks down the major things you need to know for an efficient marketing strategy and how to do SEO for a real estate website.
Key Takeaways:
- Most property searches now begin on smartphones or tablets, which makes mobile optimization essential.
- Lifestyle-based searches like “homes near parks” are gaining popularity.
- 96% of buyers start to look for a home on Google or another search engine.
- SEO can bring an ROI of 1,389% for real estate businesses.
- High visibility in localized search helps you obtain more qualified leads and ensures increased revenue.
Results
Currently, we are receiving around 400-500 clicks per day and continue to regain rankings for most of the search queries we optimized for.
