Al Safrik Steel Works
| Domain Age | 2 years |
| Niche/Market | Steel Fabrication |
| GEO | KSA |
| Target Language | EN |
| Monthly Impressions | 60K |
| Monthly Organic Traffic | 842 |
| Keywords Ranked | 600+ |
| Pages | 92 |
Client Overview
After their success in the UAE, Al Safrik Steel Works started as a subsidiary of Al Safrik Steel in KSA. The company provides high–end industrial steel products such as bollards, forklift attachments, and more. The company wishes to replicate its reputation and success in KSA.
Problem Statement
Being a total new comer in the industry, Al Safrik Steel Works was struggling to build an online presence. Some of their major challenges were as follows:
Zero organic traffic:
The website was not getting any traffic in KSA whatsoever. This was the biggest challenge, as it translated into a lack of sales and visibility.
Weak lead generation:
Clients searching for steel fabrication and related products were not finding Al Safrik Steel. What this basically meant was a lack of good-quality online leads.
Lack of trust:
The business lacked all essential tools that are crucial for local presence. Additionally, it also lacked client testimonials which were specific to Saudi clients.
How We Changed Everything ?
To get the business visible in the Saudi market, we implemented the complete SEO suite. Our efforts were mainly focused on the following areas:
Technical SEO:
We completely scoured the website for all possible issues and fixed them one by one. Additionally, the website was optimized for high speed and mobile use.
Keyword Strategy:
We designed the complete content structure for the website, targeting highly functional keywords. This allowed us to target keywords that were already showing great results.
On-page SEO Optimization:
All the pages were optimized to include high-ranking keywords that the users were searching for in KSA. We also addressed Saudi-specific pain points for a more personalized effect.
Off-Page SEO Optimization:
To improve domain authority, we implemented high-quality backlinks. Furthermore, internal links were optimized as part of SEO best practice.
What We Achieved?
Al Safrik Steel Works was challenging at first because we took it from scratch. However, after implementing our complete SEO suite, here is what we have achieved so far:
Impressions:
Achieved an impressive figure of over 533K impressions in just 16 months.
Organic Users:
Gathered over 8.29K unique organic users within the last 16 months.
SERP Rankings:
Secured top 3 SERP positions across high-volume keywords targeting buyer intent.
Traffic Source Breakdown:
Around 90% of the traffic was organic, and the rest was via direct and other channels.
Our Role
Al Safrik Steel Works is a classic example that showcases our excellence in SEO. We started with zero visibility and built everything from scratch. Today, Al Safrik Steel Works is competing in a highly saturated market and growing exponentially. Through our efforts, the business has credible local visibility with regular lead inflow as well as stable online sales.
