Dzine Klasik
| Domain Age | 4 years |
| Niche/Market | Interior Designer |
| GEO | Pakistan |
| Target Language | EN |
| Monthly Impressions | 28K |
| Monthly Organic Traffic | 510 |
| Keywords Ranked | 100+ |
| Pages | 51 |
Client Overview
Dzine Klasik was founded in 2020 under the umbrella of Iqbal Traders Group, which has a legacy of over 50 years. The brand offers premium interior designing and furnishing solutions in Pakistan. Dzine Klasik had a highly impressive offline portfolio, catering to both domestic and corporate needs.
Problem Statement
Zero Organic Traffic:
The website was not ranking for service or product-based search terms. This was depriving them of potential buyers.
Poor Local Discoverability:
Poor online presence was not reflecting their excellent 50-year legacy. Resultantly, the brand was struggling to attract new customers.
Inconsistent Flow of Organic Leads:
Despite ongoing Google campaigns, they were witnessing inconsistent lead flow. This caused their investment to slowly turn into a financial burden.
How We Changed Everything ?
We started with an in-depth SEO analysis to identify all the weak spots and fixed them one by one. Moreover, the following steps were carried out to ensure success:
Technical SEO:
Issues such as website speed and responsiveness were solved first to provide a smoother user experience. Additionally, all technical issues, including, indexing were resolved.
Keyword Strategy:
High-performing keywords were used throughout the website to target informational and transactional intent. We also created content around keywords users were looking for.
On-page Optimization:
To improve website traffic, existing pages were optimized. Furthermore, content structure and Metas were also improved.
Comprehensive Link Building:
Solved URL issues that hindered search engine indexing. To get maximum benefit, we also implemented high-quality backlinks, which boosted the domain authority.
Google Business Profile Optimization:
To improve local visibility, Google Business Profile (GBP) was optimized. This gave us excellent results as local reach and engagement were greatly improved.
What We Achieved?
Dzine Klasik is a perfect case study for how effective a good SEO strategy is. We were able to get the following results in just 7 months:
Impressions:
Achieved over 167K impressions within 12 months.
Organic Users:
Generated a whopping 3100+ unique organic users within 12 months.
SERP Rankings:
Secured top SERP rankings for highly competitive interior design keywords.
Return on Investment (ROI):
Started a consistent flow of high-quality leads, which significantly boosted sales.
Our Role
When we started Dzine Klasik relied heavily on word of mouth. Their offline credibility was not reflected online. However, with the help of our comprehensive SEO strategies, the brand managed to improve its online credibility and sales. Dzine Klasik is now on the path to becoming the top interior design brand in Pakistan.
