Finchoice Solutions
| Domain Age | 1.5 years |
| Niche/Market | Accounting & Taxation |
| GEO | UAE |
| Target Language | EN |
| Total Impressions | 219K |
| Total Clicks | 4.93K |
| Avg.CPC | 4.55AED |
| Total Cost | 22.5K |
Client Overview
Finchoice Solutions is a leading accounting firm in the UAE. In addition to local clients, they also help international businesses expand to the UAE. They needed a comprehensive ad campaign to maximize leads and visibility immediately.
Problem Statement
Financial services is a highly competitive field in the UAE, with many players having well-established online portfolios. Although SEO had started to improve Finchoice Solutions’ online visibility, they needed a robust ad campaign to get results faster. Their main challenges were:
High competition:
Competitors were already running high-performing ads to capture all the leads. Being one step behind was costing Finchoice Solutions in terms of potential clients.
High cost, low conversion ads:
Unoptimized ads were not bringing the results they were hoping for. Several expensive yet underperforming keywords were draining their budget.
Ineffective ad messaging:
Ad copy and unoptimized landing pages were not conveying the message properly. As a result, they were failing to establish trust and credibility amongst viewers.
How We Changed Everything ?
Beating their competitors required a clever approach and a comprehensive ad campaign. Hence, we launched a highly effective PPC campaign around the following parameters:
Redesigned Landing Pages:
We used A/B testing to identify the best-performing landing page and optimized it for even better results. Furthermore, we improved ad copy and landing page content, which delivered our desired results.
Precision Keyword Targeting:
We used keywords that showed user intent and filtered out irrelevant ones. This allowed us to optimize ad budget and focus our efforts where they mattered most.
Complete Overhaul of Messaging:
We completely overhauled all our messaging to highlight Finchoice Solutions’ 25-year-plus legacy. Furthermore, we also improved ad copy landing page synergy to give a unified effect.
Performance Monitoring:
To ensure the best results, we constantly monitored all our ads and paused underperforming ones. This improved our budget to performance by nearly 20%.
What We Achieved?
Finchoice Solutions needed a robust PPC campaign along with SEO efforts to beat their highly competitive industry. The results we got from their PPC campaign within 4 months are as follows:
Clicks:
Attained over 4.93K clicks within this short time frame.
Impressions:
Achieved over 219K impressions.
Average CPC:
Brought down the CPC to AED 4.55.
Total Cost:
We managed to get the above results in a total ad spend of AED 22.5.
Top Performing Keyword:
“VAT Registration in UAE” (6.80% CTR).
Key Highlights
Some of the key highlights of our overall ad campaign are as follows:
Efficiency:
We were able to achieve a CTR of 6.17% for ‘audit firms’ as well as 6.00% for ‘accountants in Dubai’.
Lead Quality:
High CTRs (above 5% for 4 ads) were managed, and they showed strong audience alignment.
Scalability:
PPC ads delivered immediate results while SEO brought us long-term wins.
Our Role
Finchoice Solutions needed to overcome its competitors and establish a strong online presence in the industry immediately. For this purpose, we used a mix of PPC ads as well as SEO to ensure organic growth and increase visibility. Within 6 months, their main goals were achieved, and we were able to establish their offline credibility in front of online users.
