GYMTECHS
| Domain Age | 1 years |
| Niche/Market | Gymtechs Fitness Equipment Services |
| GEO | Australia |
| Target Language | EN |
| Monthly Impressions | 28K |
| Monthly Organic Traffic | 850 |
| Keywords Ranked | 200+ |
| Pages | 33 |
Client Overview
Gymtechs is a premium fitness brand that provides gym equipment as well as installation and repair services in Australia. They have a wide footprint across Brisbane, the Sunshine Coast, and Gympie. They serve both domestic and commercial markets, helping people improve fitness safely. They wish to increase organic traffic and dominate high-intent keywords in their region.
Problem Statement
Gymtechs had been operating in Australia. However, before our partnership, they were suffering through the following challenges:
Insufficient search visibility:
Despite excellent services, Gymtechs was struggling to appear for priority search queries. Their strong service offerings were not generating the results they were hoping for.
Complete dependence on offline marketing:
Gymtechs heavily depended on word of mouth, and most of their business focused on existing customers. They were struggling to make use of search engines in growing their business and building a strong online presence.
Lead conversion:
Despite having an online presence, they were struggling to generate high-quality leads. Inconsistent messaging and call-to-action were hurting their trust signals.
How We Changed Everything ?
Building everything from the bottom up was not easy. However, we were able to change everything by implementing the following strategy:
SEO Audit & Technical Optimization:
Identifying technical problems with the website was crucial. For this purpose, we conducted an in-depth SEO audit and solved all problems with the website. This improved website crawlability, speed, and ensured a smooth User Experience (UX).
Content Optimization:
Content is the backbone of every SEO strategy. We also optimized the content by implementing well-researched high-intent keywords. Landing pages, service pages, and blog posts were optimized for the best results.
Local SEO:
To rank for local areas such as Brisbane and the Sunshine Coast, we made use of optimized Google Business Profile and implemented local keywords. Additionally, NAP information and geo-targeting were also improved to achieve the desired results.
Conversion Optimization:
The business wanted to get bookings as well as improve sales. We achieved this by improving the booking process, Call-to-action, and utilizing transactional intent keywords across the website.
Link Optimization:
To maximize interaction with the website, we optimized the internal linking. This also helped us significantly improve website crawlability and boost SEO performance.
What We Achieved?
When we started, Gymtechs was struggling with poor SEO performance, low visibility, and virtually zero online conversions. This is what we have achieved over time:
Organic Traffic:
We helped boost organic traffic by 45% over a course of 6 months.
Lead Generation:
By improving SEO relevance and establishing trust, we managed to get 20-25 leads each month.
Local SEO:
By targeting high-intent local keywords, we helped them rank in Brisbane and the Sunshine Coast.
Top Ranked Keywords:
We achieved top SEO rankings for key local search terms such as “treadmill repairs brisbane”.
Our Role
Gymtechs needed an SEO partner that understood their needs and delivered their desired results. With the help of our SEO strategies, they saw a significant boost in online visibility as well as online bookings. We also made use of a robust local SEO strategy that helped establish them as the go-to gym equipment service company in Brisbane. By achieving local success, they plan on expanding to other regions across Australia as well.
