IQ School of Finance
| Domain Age | 5 years |
| Niche/Market | Chartered Accountancy |
| GEO | Pakistan |
| Target Language | EN |
| Monthly Impressions | 60K |
| Monthly Organic Traffic | 2482 |
| Keywords Ranked | 80+ |
| Pages | 84 |
Client Overview
IQ School of Finance is a leading Chartered Accountancy institution with a rich history of top-quality education and exam preparation. The institute offers various Finance-related programs, with globally renowned certifications. While IQSF already had a strong recognition in its niche, it depended on branded queries. The brand was struggling to engage users who didn’t already know about them.
Problem Statement
The brand already had a strong presence among the financial community. However, they were mainly targeting niche-specific keywords. They were facing the following problems because of this:
Ranking only on branded keywords:
The website was only ranking on limited branded keywords such as “IQSF Pakistan”. However, they were failing to rank on non-branded educational keywords such as “Best CA Institutes in Pakistan”.
Limited SEO coverage:
Their SEO footprint was very small. IQSF was mainly targeting people who were already aware of them. However, there was a massive untapped audience, leading to them not fully taking advantage of SEO.
Underutilized content:
The website had valuable content for accounting professionals and aspirants. However, a lack of proper keywords and website optimization led to reduced search relevance.
How We Changed Everything ?
IQSF Pakistan needed a comprehensive strategy that boosted its relevance and improve visibility. Here is how we changed everything:
Keyword Research:
IQSF Pakistan needed high-intent keywords that improved their relevance and visibility. We carefully identified non-branded high-volume keywords to get the job done. Additionally, we categorized keywords for each program, mapping them to appropriate pages.
On-page Optimization:
The website was suffering from poor SEO optimization. To resolve that, we conducted an SEO audit and optimized everything. Furthermore, we also improved the internal linking structure of the website to improve crawlability and provide an optimized User Experience (UX).
Technical SEO:
Before YBSA took over, the website was struggling with low speed and technical issues. We resolved everything successfully to provide a smooth experience. Moreover, we structured URLs for consistency and better topic relevance.
Content Development:
To expand their reach, we curated content across diverse keywords that were relevant to the website. This allowed us to target audiences on a much broader level and establish the brand as the authority on the subject matter. We also optimized landing pages, program pages, and generated highly optimized SEO optimized blog posts for better results.
Performance monitoring:
SEO is not a one-time thing. To ensure desired results, we monitored their SEO performance over time. We also refined our strategies to improve results, ensuring success for the brand. This resulted in improved visibility and brand recognition.
What We Achieved?
When we started, IQSF was struggling with visibility across non-branded keywords. Our SEO strategies were able to provide the following results:
Keyword Expansion:
The brand began ranking on broader keywords such as “CFA course in Pakistan”. This resulted in improved visibility and recognition in the industry.
Organic Traffic:
By targeting non-branded broad keywords, the website saw a significant boost in organic traffic. This was crucial for positive SEO signaling, improving their SEO rankings.
Brand Discovery:
IQSF Pakistan transitioned from a brand-only search presence to a Finance industry leader. Our SEO efforts helped establish them as the go-to Finance guru.
Top-ranked keywords:
Our improved SEO strategy allowed us to achieve top 10 rankings for multiple non-branded keywords. This proved to significantly enhance their SEO performance.
Our Role
IQSF Pakistan is the perfect example of an unoptimized SEO strategy. Despite good performance on branded keywords, their website was struggling with overall performance. Your Best SEO Agency helped them achieve their desired results. Additionally, we managed to improve their brand relevance and increase website traffic.
