Pakistani Watch Collector (PakWC)
| Domain Age | 4 years |
| Niche/Market | Watch Store |
| GEO | Pakistan |
| Target Language | EN |
| Monthly Impressions | 138K |
| Monthly Organic Traffic | 3573 |
| Keywords Ranked | 1000+ |
| Pages | 427 |
Client Overview
Pakistani Watch Collector (PakWC) draws its roots from Islamabad, Pakistan. The brand was founded in 2019 by three watch enthusiasts who wished to share their passion with the masses. What primarily started as a social media business has now fully transformed into an e-commerce business. With a large collection of both brand new and pre-owned watches, Pak WC has earned a reputation as the go-to watch haven in Pakistan.
Problem Statement
Pak WC fully relied on social media for sales in the beginning. While their social media presence was growing, they were facing the following issues:
Zero visibility on Google:
The brand did not utilize Google for sales. This lowered their credibility among potential buyers and created a bottleneck for sales.
Low Quality Leads:
The lack of Google presence meant missing out on intent-based buyers. This made selling high-ticket items much more difficult.
Over-Reliance on Social Media:
Although the approach helped them grow on social media, it left the brand without any sustainable inbound traffic channels.
How did We Change Everything?
PakWC needed an in-depth SEO strategy that would help them dominate the watch industry in Pakistan. Here’s how we managed to turn them into an industry leader:
On-page SEO optimization:
Boosted sales and credibility by generating highly optimized content targeted for informational and transactional intent. For this purpose, high-intent keywords such as ‘Pak Watches’ were used.
Off-Page SEO Optimization:
Improved internal linking within the website to improve crawling. Additionally, high-quality niche-relevant backlinks were used, which helped boost domain authority.
Technical SEO:
Significantly improved mobile experience for the online store to improve user retention. Additionally, fixed issues related to indexing, page speed, and crawlability to improve visibility across search engines.
Keyword strategy:
An in-depth competitor and keyword analysis was performed. This allowed us to target high-performing keywords, which improved brand visibility.
Google Business Profile Optimization:
Utilized local listings, optimized meta descriptions, and used keyword-rich content to strengthen product pages. This strategy also helped establish credibility.
What We Achieved?
Our strategies bore excellent results. One by one, we managed to solve all their problems and helped turn them into an industry giant. The statistics we achieved are as follows:
Impressions:
Started from scratch and now generated over 1.63M impressions over the past 16 months.
Organic Users:
Managed to achieve a whopping 45.9K unique organic users in the last 16 months.
Keyword Rankings:
Maintained consistent top rankings across multiple targeted keywords.
Return on Investment (ROI):
Significantly boosted brand credibility, which resulted in stable inbound organic traffic, improved domain authority, and consistent sales.
Our Role
When we partnered with Pak WC, we met several issues that hindered their growth. Over time, we were able to help them gain trust, reduce social media dependency, and build a well-trusted watch brand with hundreds of repeat customers.
