Pups&Yoga Canada
| Domain Age | 1.5 years |
| Niche/Market | Puppy Yoga/ Dog Yoga |
| GEO | Canada |
| Target Language | EN |
| Monthly Impressions | 35K |
| Monthly Organic Traffic | 1828 |
| Keywords Ranked | 800+ |
| Pages | 57 |
Client Overview
Pups&Yoga is a wellness brand that offers guided yoga sessions accompanied by puppies. They run public and private events, allowing people to release their stress in a healthy environment. By mixing yoga with cheerful puppies, they aim to make physical fitness fun for all.
Problem Statement
When we started, Pups&Yoga was struggling with its online presence. Among others, some of the notable problems being faced were as follows:
Lack of consistent online visibility:
The website had limited reach in search engines. Additionally, the brand was failing to make use of high-intent keywords, leading to poor lead generation.
Dependence on social listings:
The brand heavily depended on word of mouth and event platforms, which made their growth volatile. Moreover, they were missing out on consistent website traffic.
Unclear messaging:
Even though they had a website, the lack of clear messaging was leading to a lack of trust. Not to mention that the unoptimized web pages were not fully targeting the user intent.
How We Changed Everything ?
Pups&Yoga needed a custom strategy that would help establish them as a premium Puppy yoga facility in Canada. Here is what we did to ensure success:
Technical Optimization:
To ensure compliance with SEO guidelines, we audited their website for technical improvements. Then we solved each problem and ensured a smooth website experience.
Keyword Research:
Targeting the right keywords is crucial for an effective SEO strategy. For this purpose, we identified top-ranked high-intent keywords to get the best results.
Content and On-page Optimization:
By leveraging the power of high-quality intent, we boosted website traffic. Additionally, we optimized every webpage for the appropriate user intent.
Local SEO Optimization:
Pups&Yoga wanted better local performance. For that purpose, we created a thorough local SEO strategy, leading to an increase in local bookings.
Conversion Optimization:
To provide the best benefits, we improved their CTAs and completely overhauled the entire user journey. This helped us achieve significantly better conversion. Moreover, lead generation was also improved.
What We Achieved?
Your Best SEO Agency implemented an in-depth SEO strategy to provide everything Pups&Yoga Canada was looking for. Our efforts were able to bring the following results:
Lead Generation
After optimizing their website, we were able to generate high-intent leads, which significantly boosted their sales.
Organic Traffic
Boosted the website’s performance and garnered over 10K unique users within the last 8 months.
Local SEO
Completely dominated the local competition and ranked them in Google Maps as well as “near me” searches.
Trust Signal Metrics
By establishing credibility, we were able to inculcate trust amongst the local audience. This led to increased time on site and an increase in bookings.
Our Role
Pups&Yoga was struggling with poor lead generation, lack of credibility, and inconsistent website traffic when we partnered. With our help, they now have a stable growth trajectory and are receiving a regular influx of bookings. Additionally, their credibility has significantly improved, which has established them as the leading yoga establishment in Ottawa and Montreal.
